News

Press Releases: MUDD GETS UNDERNEATH IT ALL

July 29, 2002

New Licensee Will Make Girlsı and Juniorsı IntimatesıTop youth brand, Mudd, will launch girlsı and juniorsı intimates. Mudd signed the deal with New York-based SBH Intimates (girlsı/juniorsı intimates) Steven Seidman, chairman of Ingroup Licensing, Muddıs exclusive licensing agent, made the announcement.

Mudd is one of the leading youth brands in the US, with wholesale sales in excess of 500 million annually. According to Hy Laniado at SBH Intimates, which also holds the licenses for Jockey and Jacques Moret, "We will be selling through to Kohlıs, JC Penney, Mervynıs, Marshall Fields, Stage and Kids ıRı Us."

According to Seidman, "Muddıs growth is setting new industry precedents. Through our work together, they have grown from a successful denim line, to a lifestyle brand that can furnish any item a girl may want, from her wardrobe, to school supplies, to home. Their international launch in Europe has been an amazing success, and weıre glad to add SBH to Muddıs growing family."

The Mudd denim line was founded in 1995 and has grown to include over 20 domestic and international licensees ranging from shoes to home furnishings, which carry the Mudd name and create products in the Mudd image. The house of Mudd creates clothing for trendsetters everywhere regardless of race, creed, color, sex or social status. Each style is as special as the person wearing it. Our name is Muddı.

Ingroup Licensing is the exclusive licensing agent for Mudd. Based in New City, NY, with offices in Manhattan, Ingroup concentrates on developing fashion brands, with an emphasis on youth brands. Other clients include Plugg and Zena.