June 14, 2006

True Religion Apparel Inc. (Nasdaq: TRLG) today announced the appointment of InGroup Licensing as its exclusive licensing agent, effective June 5, 2006.  InGroup is the industry leading fashion licensing company with licensed product revenues exceeding 1 billion annually in each of the past 9 years.  InGroup’s management led by Steven Seidman a 25 year industry veteran concentrates on developing fashion and lifestyle brands globally.  Steven successfully started the licensing program at Guess, Inc., which is today one of the top licensing revenue generating apparel brands around the world.  InGroup’s portfolio includes trend setting contemporary fashion brand Kenzie, as well as the top youth brand Mudd, in addition to Smith and Wollensky.  InGroup was the recipient of the prestigious “Fashion Licensee of the Year in 2002”, as well as “License’s Forty under Forty”.   InGroup is a full service licensing company concentrating in fashion and lifestyle brand extensions.  InGroup develops programs that fully integrate the disciplines of marketing, merchandising, advertising, and promotion while bolstering profit.




Jeff Lubell, Chairman and Chief Executive Officer of True Religion Apparel, Inc. commented, “Licensing is a key ingredient in accomplishing our mission of building True Religion into a global premium lifestyle brand.  We have been approached by all the premier licensee’s on complimentary product categories like footwear, fragrances, handbags, and accessories, and we wanted only the best licensing company to manage our licensing program.  We are thrilled to have InGroup as part of our team, and fully expect to enhance our operating margins and increase shareholder value as we aggressively pursue licensing opportunities.”