News

Press Releases: HYDRAULIC SIGNS LICENSING AGREEMENT WITH AMEREX

November 29, 2006

      New York, NY – Junior’s fashion brand Hydraulic has signed a licensing deal with New York-based Amerex Group LLC.  Steve Brandis, President of Hydraulic, and Ira Ganger, Amerex’s CEO, made the announcement.

 Under the license, Amerex will produce junior and girls’ outerwear under the Hydraulic label.  The Hydraulic outerwear collections will debut at retail for Fall 2007.

 “The Hydraulic brand has been built on amazing cut, styling and finishes. We’ve been watching the growth of this brand over the past two years and feel it’s destined to be the next big junior brand to emerge at retail. To us, one of the most interesting parts is Hydraulic’s large crossover appeal from junior to contemporary, which also translates very well to the teen market,” says Ganger.

 According to Brandis, “The line will be selling to major department stores in the and .  We are excited to be expanding the scope and reach of the Hydraulic line, and we think Amerex is an excellent partner.”

 The Hydraulic outerwear collections will feature European-inspired styling in such classifications as leather, active and wool. Looks in the junior line are expected to retail for about $80 to $175. The girls’ collection will capture the same fashion forward feeling for tweens sizes 7-16 at $40-$120 retails.  Both new collections will be shown at Amerex’s 512 Seventh Avenue , NYC showroom. 

 

 

 

 

Established in 1994, Hydraulic is a major denim-based sportswear brand in the junior market, with a dominant presence in better department and junior specialty stores. Designed to appeal to an older junior customer, the brand is known for its contemporary fit and styling and innovative washes.
Amerex, which was founded in 1932, designs, manufactures and markets apparel for men, women and children to virtually all channels of distribution under a variety of licensed, proprietary and private label brands. The company is the Jones New York® licensee for ladies’ outerwear and rainwear and also offers ladies’ outerwear under the 1 Madison® and WeatherTamer® proprietary brands. Men’s outerwear brands under the Amerex umbrella include the Wrangler Hero® licensed brand and the WeatherTamer® proprietary brand. Amerex also holds a men’s sportswear license under the Adolfo® brand. 
 
InGroup Licensing is the exclusive worldwide agent for Hydraulic.  Based in Manhattan , InGroup concentrates on developing lifestyle brands.  Clients include True Religion Brand Jeans, Angels So Sweet, and Jib Hunt.