News

Press Releases: True Religion Dives into Swimwear With InGear

June 21, 2007

VERNON, Calif. & NEW YORK, N.Y.--(BUSINESS WIRE)--June 21, 2007--True Religion Apparel, Inc. (Nasdaq:TRLG) today announced it has signed a licensing agreement with InGear Swimwear, LLC for its original, highly anticipated line of swimwear for women, men, and boys and girls. InGear will design, produce, and distribute True Religion branded swimwear at department stores and specialty stores nationwide and begin shipping to retailers for November 2007.

With more than 17 years of experience in swimwear and related apparel, InGear is one of the largest suppliers of swim, resort and casual lifestyle fashions in the United States and abroad. In anticipation of the swimwear launch, InGear will unveil True Religion Brand Swim in July 2007 at the Swimwear Association of Florida Swim Show at the Miami Beach Convention Center. In addition, on July 12th, the True Religion Swim Collection will showcase at the IMG Mercedes-Benz Fashion Week at the Raleigh Hotel, Miami Beach. InGear also is proud to announce the showing of True Religion's new swim line this summer at its brand new, state-of-the-art showroom in the heart of New York City's Fashion District at 1384 Broadway, 9th Floor, New York, NY, 10018.

"We are very excited to showcase our first-ever swimwear line in Miami Beach, a city which caters to the year-round beachgoers and poolside fashionistas. You can expect the latest designs in our first-ever swimwear line, with an extensive range of vintage-inspired prints, bold hippie florals, intricate paisleys, crocheted patterns, ombre and beaded swimsuits in a bright, extensive range of colors. The suits will feature unique, novelty fabrics and embellishments, embroidery and beading in a mix of two pieces and coordinating cover-ups. InGear's expertise in making quality swimsuits with exceptional fit and trendsetting fabrics and concepts makes it the ideal partner to translate True Religion's cutting-edge appeal into this new swim collection," said Jeffrey Lubell, chairman and chief executive officer.

"Additionally, the Miami Beach trade show for swimwear and swim-related apparel is the largest show of its kind worldwide, and this is the ideal venue to debut our collection for the upcoming cruise season to the most comprehensive gathering of the industry professionals and buyers," said Michael Buckley, president.