Capabilities

Research Brand Recognition Level
Choosing to grow a brand at the right time is crucial. If it's too early, the market won't be ready for it. If it's too late, there may not be...read more


Determine Best Time for Expansion
After we've evaluated your brand's core competencies, we'll give you a full list of potential categories to move into. We'll look at the lifestyles of your core customer, and find...read more


Identify Brand's Core Characteristics
There's an old saying, "The cobbler's son goes barefoot." Often, it takes someone outside of the brand to evaluate where its core competencies are; it's not always as obvious as...read more


Identify Logical Product Mix
After we've evaluated your brand's core characteristics, we'll give you a full list of potential categories to move into. We'll look at the lifestyles of your core customer, and find...read more


Match Brand to Partners
Your relationship with your licensing partners is crucial. You need to work with someone who shares your brand's vision and commitment to quality. Much like a marriage, it requires clear...read more


Negotiate Contracts
Once we've identified the right partners, we work for you to negotiate the best terms. InGroup merges its insight with top attorneys who specialize in licensing. We look at your...read more


Implement Approval and Reporting Procedures
The approval and reporting procedures are outlined in your contracts. We work with you to develop the style guides and quality control that your licensees will follow. We then work...read more


Manage Business Growth
InGroup provides stellar account management. We handle many of the day to day interactions with licensing partners so you can continue to build your core product. As your portfolio of...read more