Brands we helped build


Mudd Logo
The Mudd denim line was founded in 1995. InGroup Licensing began working with Mudd soon after, and in the ensuing years InGroup Licensing grew the Mudd brand from a $28 million jeans line to a lifestyle brand with over 20 domestic and international licensees ranging from footwear to accessories. These licenses accounted for sales in excess of $1 billion dollars at retail. All products carry the Mudd name and are created in the Mudd image. In addition to building and managing the licensing program for Mudd, InGroup was also responsible for Mudd's advertising and marketing campaigns as well as their trade show presence.

InGroup worked with the Mudd brand until 2006, when InGroup's efforts in building the Mudd brand resulted in the brand's sale to a publicly-traded company.