Brands we helped build


Hydraulic logo
Hydraulic is a $80 million + denim line in the junior market, and is a dominant brand at department stores such as Macy’s, Nordstrom and Belk Stores. They also have a significant presence at junior specialty chains including Charlotte Russe, Stage Stores, and Mandees.

Hydraulic is aimed at the older junior customer, bringing her contemporary fit and styling at a $48 retail price point

Based on the tremendous success of the junior line, Macy’s has asked Hydraulic to develop a young men’s line for Fall 2007